Creative Brief
Every editorial begins with a brief. I send a 14-page intake document — not a questionnaire — covering the visual references that move you, the rooms you'll be in, the textures of your invitations, the typography of your stationery, and the photographs you cannot get out of your head. I am looking for the through-line. Without one, an editorial collapses into mere coverage.
I take that brief and build a mood board — usually 60 to 90 images — that I send back within ten days. It is the visual contract of our work together. If you don't recognize yourself in it, we re-shoot the brief. We do not move forward until you do.